Imagine a tech company, known for smartphones, making waves in the automotive world. Xiaomi, the Chinese electronics giant, has taken a significant step by partnering with Germany’s iconic Nürburgring race track. Not only is Xiaomi testing its electric vehicles there, but it now also has a curve named after it on the Grand Prix circuit. This move signals Xiaomi’s serious commitment to the electric vehicle (EV) industry and its ambition to compete with established automotive brands.
Xiaomi has become a premium partner of the Nürburgring, one of the world’s most renowned race tracks. This partnership includes the naming rights to Curve 12 on the Grand Prix circuit, now known as the “Xiaomi Curve.” Additionally, Xiaomi has installed prominent advertising on the Nordschleife, further solidifying its presence at the track.
Beyond branding, Xiaomi has been invited to join the Nürburgring’s exclusive “Industriepool,” a members-only program where automakers test and develop vehicles and components. This allows Xiaomi to conduct extensive testing of its EVs, including the high-performance SU7 Ultra, on the challenging Nürburgring circuits for 16 weeks each year.
Xiaomi’s SU7 Ultra prototype made headlines by completing a lap of the Nürburgring Nordschleife in 6 minutes and 46.874 seconds, setting a record for four-door vehicles. This achievement showcases Xiaomi’s engineering prowess and its commitment to producing high-performance electric vehicles.
Xiaomi’s partnership with the Nürburgring and its record-breaking SU7 Ultra highlight the company’s serious entry into the EV market. By aligning with one of the most challenging race tracks globally, Xiaomi demonstrates its dedication to performance, innovation, and competing with established automotive giants.
I am Muhammad Waqas and I am dedicated to promoting sustainable vehicles. Observing EV trends, studying the intricacies of the EV industry, and promoting new EV launches fall under my expertise. I have been working in this field for 5 years and making efforts for a sustainable and healthy future.
